I hope you’ve all had a fab weekend and the return to work for the week hasn’t been so terrible so far. It’s now March and apparently its the first day of spring, but here on the Isle of Wight it definitely doesn’t feel it.
You may have noticed a new section my blog titled ‘On My Mind’ and this is something I’ve wanted to do for a long time. As much as I love writing about beauty and fashion (new posts are in the pipeline), I’ve also wanted to share more personal thoughts on topical subjects. Whether these be something serious or light-hearted, I want to make it a weekly thing. And unfortunately this week, it’s on a hot topic in blogosphere and something that irks most of us.
The world of blogging is made up of millions of different people, all with their area of expertise. For some of us it’s purely just a hobby, a creative outlet in which to escape the mundane of daily life. For others, it’s an opportunity to have a career online and while it may not be forever, it’s something than can be hard but rewarding. On Instagram, it used to be easier to gain followers and get real engagement on photos. But then one day they decided to change the algorithm and most of us small influencers struggled to get 10 likes on 5 photos.
Some people out there have become desperate and instead of working hard to grow an organic following, have resorted to turning to these companies who sell followers and engagement for a range of different prices. Personally I have not looked into this to know the prices and I won’t tell you the companies to use. I believe if you work hard you will reach your destination in the end. Many of the bloggers you follow on Instagram with seemingly outrageous follower numbers in comparison to the content they offer, have quite possibly bought followers. Now I’m not trying to throw shade on anyone in particular, but the bloggers who do buy followers are duping brands into choosing them for the big campaigns, whether that be a photo shoot or a press trip abroad. And to be honest, it just isn’t fair. Why should the micro influencer be overlooked by these brands when we’re the ones who have worked hard and haven’t given into desperation or haven’t cheated the system. Did you know the fake followers you bought have likely had their identities stolen by these companies? That is fraud.
Now not all bloggers who grow overnight, have bought followers. Sometimes a brand or blogger shout out can gain a fair few, their latest photo may have appeared on loads of feeds and they’ve finally been discovered, or it could be due to a collaboration etc. But for those who have cheated their way to the top, you will get found out eventually, and you will have to answer to your actions.
I have a personal experience from my early blogging days when I was still trying to find myself. A pretty big blogger from New York followed me one evening and it gave me such motivation. I thought if she thought me worthy of following, then maybe I was getting something right. But by the next morning she had dropped me because I already followed her, so she didn’t need to do anything to entice me in. I ended up checking her out on Social Blade, a site which lets you search for someone’s username to see how many followers they gain or drop in a day. Usually, dramatic fluctuations in follower numbers are a good indication of someone using a bot or company to increase their following. Anyway, since then, I have lost such respect for that person, and part of me views any campaigns she posts on Instagram as gained wrongfully. A small time blogger like myself and so many others, will have to put in hard work for months or even years to get where she is.
But on a more light-hearted note, we need to celebrate the bloggers who are out there every day working hard and creating fabulous content. Whether it be someone who blogs every single day (I wish I could!), or that person who spends hours creating that perfect insta worthy photo. Just a few lovely ladies I would like to mention on this post are:
- The absolutely lovely Chloe from Lady Writes blog – her Instagram flatlays are on point, her blog posts make me want to buy everything, and she just recently started YouTube. She’s doing a fabulous job and I cannot wait to see some of the projects she has lined up this year!
- A fellow Irish blogger Niamh from Cinnamon Soul – she returned back to Ireland after a stint in New York (literally my life’s dream is to live there), and is firmly making her place in the Irish blogging world. Her blog is full of fitness and wellness tips, with a dash of beauty thrown in. And if, like me, you are a dog lover, Harry and Geoff regularly feature on her Insta. Well worth a look!
Sorry this one is a bit later than expected, but I cannot wait to grow this new area of the blog.
Until next time,